Good Food TV

Real Stories from Dietitians, Teachers, Parents and Students

We partnered with Digital WkShop to launch Good Food TV for the California Department of Health, aiming to spark conversations about real food. Through the lens of cause marketing, we interviewed students, parents, teachers, and nutritionists to tell a compelling story about real food from the perspective of public school students across California. By creatively blending video storytelling, animation, branding, and marketing, we were able to inspire and promote healthier food choices and practices.

Client: California Department of Public Health with Digital WkShop
Objective: Promoting Healthy Eating and Life Habits among Students and Families in Underserved Communities throughout California

Cause Marketing Strategies and Design Elements

Animation

The use of animation is a great way to make health concepts easier to understand. We ensured that the visual elements and their relationship to the content were relevant and understandable to a wide range of audiences by simplifying complex information with visually engaging animations. This approach overcame linguistic as well as cultural barriers, creating a multilingual campaign that spoke to a large target group.

Brand Identity

Creating a strong and credible brand identity was critical. We developed a strong brand which conveyed trustworthiness as well as genuine concern about local communities’ well-being. By using real people in school and home settings we were able to impart reliable and actionable information, building confidence within our audience and giving them a point of connection.

Social Issue Marketing

Integration into larger social campaigns on promoting healthy eating and lifestyles made our marketing strategy viable. By raising awareness, this technique has given room to support mobilization amongst targeted populations promoting collective responsibility.

Results & Impact

People Reached

The success of the Good Food TV initiative surpassed initial project goals. Positive reception and shifts in behavior and attitudes towards healthy living allowed Good Food TV to follow this format for three iterations, demonstrating how multimedia initiatives can transform education and public health. A healthier, more informed generation was our collaborative contribution to society’s well being.

Good Food TV is a clear example of what creative design coupled with purpose driven marketing can achieve for the better. The model could be replicated elsewhere as well as scaled up which emphasizes that it takes an innovative approach in addressing health challenges found in such areas with limited resources.

Why cause marketing?

Social Cause Marketing is about doing things for the right reasons. It’s the art of leveraging creative thinking to unite brands and nonprofit causes, driving meaningful change in communities and beyond.

A mentor once put it this way: “It’s selling teenagers safe sex instead of Nikes.”

We bring ideas to life—painting stories on any canvas to help you share your message in a way that resonates.

With a strong track record in delivering impactful advertising, public relations, and social marketing campaigns, we craft culturally relevant and audience-centric strategies focused on health promotion, community well-being, and sustainable lifestyles. Our expertise spans digital design, content creation, branding, social media management, and public art initiatives. By integrating creative storytelling with data-driven insights, we inspire action and drive measurable outcomes for public health and social impact initiatives.

We partner with nonprofits and small businesses to amplify their voices and create lasting change.

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Who we are

Who
we are

Mandala Creative is a full-service creative agency specializing in branding, public art, website design, social cause marketing, and human resources consulting. We partner with businesses, government agencies, and nonprofits to develop visually compelling, strategically driven, and impactful solutions that inspire action, foster meaningful connections, and drive social and cultural transformation.